A LITTLE BIT ABOUT ME
Hi! my name is Gracie Sands. If you're here, the chances are I am extremely passionate about your company and believe I would be a valuable addition to your team. I first want to take this opportunity to thank you for taking the time to read this bio and tell you a little bit more about myself, both personally and professionally. As you may have gathered, I am an avid lover of music and have been since I picked up a guitar at 8 years old. As I grew older, my mission has become to combine my two great loves into one career: journalism and music. I recently earned a master's degree from Berklee College of Music in Valencia, Spain with a degree in Global Entertainment & Music Business. Combined with a degree from the Missouri School of Journalism, I am well equipped with the heart, knowledge, and experience to act as a very valuable creator and communicator within the music industry.
Professional CV
JUNIOR ACCOUNT MANAGER
SCP
- Assist in managing merchandise accounts for a wide range of artists and independent record labels
- Act as liaison between artist teams and internal art and production departments
- Manage products and e-commerce stores inventory through Limited Run and Shopify
HEAD OF PUBLICITY & PROMOTIONS
- Established the publicity and promotions department within Berklee Valencia's student-run record label
- Oversee all publicity campaigns for our diverse roster of emerging artists and secure all press coverage
Disrupción Records
MARKETING & CONTENT DIRECTOR
INO CON Music & Tech Conference
-Created branding for a virtual 4-day conference in collaboration with Berklee College of Music
- Built the communication strategy to increase conference attendance and brand awareness
- Managed all social channels and strategically communicate announcements and news surrounding the conference
DIVISION DIRECTOR
CK Talent Management
- Built the modeling & influencing division from the ground up by forming a talent roster and securing brand partnerships
- Boosted clients' social media engagement through content creation and brand sponsorships
- Worked directly with the managing agent on a daily basis to sign new talent and shape the future of the agency
DIGITAL MARKETING & PUBLICITY
Weller Media Agency
- Gained a greater understanding of working within an agency setting in the music industry
- Created various press materials to secure placements including press releases, press kits, and campaign reports
- Coordinated with both press and artists at live performances
PROMOTIONS INTERN
Cumulus Media
- Created promotional material such as spots and social media content for local station 102.3 KBXR
- Worked with local venues to book and promote concerts and events sponsored by the station
- Broadcasted promotional material on a weekly on-air segment and interviewed local artists
MUSIC DIRECTOR
KCOU Radio Station
-Responsible for overseeing all curation of music to be played on-air and scheduling programming of music-based segments
- Supervised all communication with independent promoters, record labels and emerging artists to discover new music
- Hosted weekly on-air new music segment